As the end of the year fast approaches, it is time to think about and reflect upon the business and plan ahead for 2014. Maybe its time to review your website to ensure that it still targets the customers you want, and clearly defines the services or products that you offer.
Here are 8 sales tests for your website that you can use:
1. Audience – do you know who they are? Have they changed over the past year?
2. Keywords – These are the word or phrases someone will type into the search engine to find you.