Cold calling is very rarely enjoyed by anyone, and is at best tolerated by most people. However, with the introduction of LinkedIn and social media, cold calling need not be all that bad. It is a reality that at some point as a business owner, or business development manager, you will have to get on the phone to obtain new customers. So, you may be wondering how LinkedIn and social media can help ease the burden of this job, and even help to deliver the results you want for your business?